Frequently Asked Questions

1. What is Entertainmint?

Entertainmint.live is a web3 one-stop-shop for creating and fostering community around indie content including TV, gaming and AR/VR metaverse plays.

2. What problem are you solving?

Creators have a long road ahead of them right now in the TV and content space. Not only do they have to make their work; they have to make a sizzle reel and showcase it on the road at festivals for months or even years without ever having a guarantee of success. And viewers are tired of being handed the same content on a platter by streamers, just with different celebs at the fore. Something has to give.

We are challenging the traditional streamer model with a “bottom-up” approach, powered by Web3, that allows creators to “mint a show” on our site using tiers of NFT sales. Each NFT is a fan or brand experience that allows fans or brands to engage alongside the creator in making the show. Creators can choose what to offer fans, how long their drop is and the cost of each NFT. Better yet, once a show is minted on the site, we are working on making our platform a streamer AND on licensing and distribution options that can aid that show in making revenue all across the chain of AVOD, SVOD and even theatrical debuts!

3. Who are you?

There are thousands of awesome indie shows caught in the festival circuit that, due to length or quality, cannot properly generate any real levels of funding via Youtube and Tiktok, but also cannot get through the gatekeepers at the top of streaming services. There are also a ton of new web3 shows, based on NFT collections, that are taking off without a platform to aid them. Finally, there are tons of gaming designers stuck in walled gardens unable to easily raise–especially if their gaming company includes aimed at AR and VR experiences. We aim to help all three of these creators mint their creations and monetize them via streaming and long-tail distribution and licensing opportunities.

4. How are you getting your opening content?

We are testing a show mint during the summer, and opening with 5 show mints in the fall! This will be followed by 50 more in Q1 of 2023, 250 more in Q2-Q4 of 2023, and 1000 a year after that. Please apply on our home page to be one of our creators!

5. What is the monetization strategy or strategies you intend to use?

We have two major revenue strategies. First, for every show minted on our site via NFT sales, we retain 10%. This is to keep our platform moving and to keep fans flowing in to see creators’ work. We also retain 2.5% of all future NFT resales as well. The creator retains the rest—across initial sale a portion of resales (that they set) as well! We recommend creators retain at least 10% of NFT resales and default to that in the creator signup portion of the site.

Second, we are examining a subscription model for viewers that begins with a 30-day free trial. For web2 patrons, that come in without a wallet, we allow for purchase with Visa/Mastercard, and mock up the same process as an NFT with a jpeg in email. For web3 natives, we offer the ability to connect a wallet and pay a subscription in ETH. Subscriptions are $6.99 a month, either in USD or ETH.

We will have a myriad more monetization strategies in future, but we anticipate that this is a good start for our MVP to gather metrics.

6. What is your schedule and timeline for launch?

Our soft launch is July 15, where will be squash bugs and then begin inputting streamer content into the site. Our launch into beta will be Sept 28-30, at Catalyst Film Fest in Duluth, MN, in front of 2500 industry execs and heavy hitters.

7. Who is the team?

Genevieve Thiers, CEO is a founder with proven exits and market expertise. She founded Sittercity.com  in 2001, and ran it 10 years as CEO, then did 10 years on the board. The company invented the online care space and served over 10mm users and thousands of companies before selling to Bright Horizons in 2020. She has since invested in 15+ women in tech companies, done some seed rounds including in EquilibriaWomen.com  and is on the boards of 1871 and WEI in Chicago. She is also the tech trainer on RUN the Series, now on Amazon Prime, a reality show helping win run and win political races, and she has invested in a myriad of shows, movies and shorts via several high-level relationships with film festival producers and film schools. She is dedicated to real, lasting change in the area of how women and BIPOC actors are represented as actors and creators and has done talks nationwide on the subject of removing whitewashing in Hollywood. See more at www.genevievethiers.com.

Dan Ratner, CTO, is a CTO and CEO with project exits and a large following in Chicago. Formerly CTO of Sittercity.com Ratner moved to the Obama 2012 campaign in 2011 and was part of the “dream team” that got Obama re-elected, alongside Harper Reed and Michael Slaby. Ratner then went on to found PublicGood.com, which places action units into cause-based articles on CNN and other media outlets. The company has raised 5mm for Ukraine, 2mm for Hurricane Katrina and large amounts of funding and support for countless other causes. See more at www.publicgood.com.

Philip Gilpin, Advisor, has had more than 10 years in the media and film industry as founder and CEO of Catalyst Film Fest and Institute, where he has arranged countless meetings, screenings and brought in TV and film dignitaries to inform audiences of roughly 2500-4000 a year. Before this, he was a business affairs analyst at HBO, working on financial and contract sides of The Sopranos, Sex and the City, Six Feet Under and Curb your Enthusiasm. Philip has served on the Baord of Governors at the Boston/New England Chapter of the National Academy of TV Arts and Sciences and is Boston born and raised. See more at www.catalyststories.org.

The team is also supplemented by Hamish Berry, 3B Law, entertainment legal, and Daniel Davis, crypto law, Katten. And we are building out our product, legal, content coordinator and ops teams now. We have incredible candidates in the areas of: Content Coordinator, Product Lead, Director of Licensing and Distribution, CFO and more.

8. Why this innovation and this timing?

There are quite a few reasons why this model is needed right now. There is inequity in pay for creators that has been building in resentment for a long time that needs to be addressed. They need funds to make their work and the ability to be compensated for it, and our model allows them more than most to retain control and create revenue. There is also fatigue with prescription-having someone else choose for us what to watch, see and discover. Subscription sales are declining across Netflix and others due to an influx of content during the pandemic, and Netflix is, for the first time, considering an ad-based model. In the face of inflation, viewers are getting more careful about what monthly recurring costs they sign on for.

There’s also a desire today to feel something by being a PART of something new and not outside it. This feeling is not just driving our innovation here; it’s driving all of crypto, and we know we’re right in saying there’s something here that is waiting to be discovered in a big way. We aim to have the feeling of “let’s make a show together in your mom’s basement” that so many of us started with and then lost as we moved into the real world.

9. Why not allow NFT holders on the site to also make a portion of revenues when they "buy in" to a fractionalized NFT sale? Why just a fan collectible?

We have hired David Daniels from Katten, a crypto lawyer, to examine the fractionalized NFT market for us. His assessment is that it MIGHT be possible for us to challenge the new models and apply to the SEC under Reg A+ or Reg CF and see if we can pass a portion of revenues back to NFT holders on our site, but that it’s risky and hard for three reasons. One, it can cost millions, especially in the area of Reg CF since no one has tried that precedent yet. Second, in both models, resales of NFTs are impossible, undercutting most of the value. And finally, with Reg A+ in particular, every new change has to be reported post registering, making it impossible to be nimble as a tech company needs to be. His advice was to wait 2 years while the SEC absorbs how to address the new web3 space and avoid Reg D for now as it turns the model upside down. Launching with our fractionalized NFTs as fan collectibles at the start avoids any issues with the SEC, and we can track other models and how they address these issues before implementing more in our NFT sales hopefully in 2025 onwards.

10. NFT sales are declining. How do you see this fitting into your model?

It is true that NFT sales hit the height of irrational exuberance last year in August and have been declining since. This is good. This is a team of founders that prefers to build for the productivity plateau of a trend, where things are predictable and the true merits of an innovation can come to light. We see our model as deeply sustainable because it 1. Gives a place to an audience that has never had a “home” to date, solved a huge pay inequality situation that has existed for over 20 years for creators, and speaks to the most intriguing and powerful potential sides of web3—including micropayments and using fractionalization to fund new work via a rung of “superfans.” The fan experience is inverting. Web2 is about bringing in a lot of fans paying a little each. Web3 allows for a smaller group of fans to engage in a larger way. We’re leaning strongly into this with our build.

11. I love this model and want to engage more on the executive side.

We are very open to users that want to engage more with us on the executive side! We welcome any and all feedback on how we are serving creators on our site. Please email gen@entertainmint.live  to talk about integration with our team, or see the Jobs page at www.entertainmint.live  We will be selling Executive Advisory tokens to our site come Fall on Opensea, so stay tuned.

12. Do you have a white paper?

Yes! For more information, please see our white paper online here.


Web3 Dictionary

Here is a glossary of the most common web3 terms that you might encounter on our site and in our seminars and classes, and you can always send questions to us at support@entertainmint.com. We are here to help, and no question is a dumb question!

Airdrop (noun, verb)

A marketing technique in which crypto projects send their native tokens directly to the wallets of their users in an effort to increase awareness and adoption.

Altcoin (noun)

Initially used to refer to any cryptocurrency that wasn’t Bitcoin, altcoin may now refer to any new cryptocurrency with a relatively small market cap.

Alts (noun)

Short for altcoins.

Bear Market (noun)

A prolonged period of decline in a financial market.

Bitcoin (noun)

The very first decentralized, peer-to-peer, diigital currency, created by the pseudonymous Satoshi Nakamoto in 2009.

Block (noun)

A batch of transactions written to the blockchain. Every block contains information about the previous block, thus, chaining them together.

Blockchain (noun)

A publicly-accessible digital ledger used to store and transfer information without the need for a central authority. Blockchains are the core technology on which cryptocurrency protocols like Bitcoin and Ethereum are built.

Blockchain Domains (noun)
See: NFT Domains
Coin (noun)

A cryptocurrency built on its own native blockchain, intended to be used as a store of value and medium of exchange within that ecosystem.

i.e. BTC, ETH
Cold Wallet (noun)

An offline device used to store cryptocurrencies. Cold wallets can be hardware devices or simply sheets of paper containing a user’s private keys. Because cold wallets are not connected to the internet, they are generally a safer method of storing cryptocurrencies.

See also: hot wallet (antonym)
Cryptocurrency (noun)

A digital asset designed to be used as a medium of exchange. Cryptocurrencies are borderless, secure, and maintained by blockchains as opposed to centralized banks or governments.

DAO - Decentralized Autonomous Organization (noun)

An organization based on open-source code and governed by its users. DAOs typically focus on a specific project or mission and trade the traditional hierarchical systems of legacy corporations for guidelines written on the blockchain.

Dapp - Decentralized Application (noun)

An application built on open-source code that lives on the blockchain. Dapps exist independent of centralized groups or figures and often incentivize users to maintain them through rewarded tokens.

Decentralized (adjective)

A system that operates without the control of a central figure or authority, and replaces it with a distributed peer-to-peer network.

Degen (noun, adjective)

Initially short for “degenerate gambler.” While this still refers to individuals involved with risky bets, degen may also refer more broadly to anyone involved in crypto and financial spaces. Like with “ape”, this is generally a self-assigned term and does not carry a negative connotation. Degens are a proud people who enjoy ridiculous call options on GME, buying the dip before paying their rent, and occasionally aping into shitcoins.

"Which one of you degens just bought $50K of XRP at its ATH?!"
DeFi - Decentralized Finance (noun)

The ecosystem of borderless, trustless, peer-to-peer financial tools being built on public blockchains without the use of banks. DeFi apps are built to be open and interconnected, allowing them to be used in conjunction with one another.

DEX - Decentralized Exchange (noun)

A peer-to-peer cryptocurrency exchange built on the blockchain. A DEX is run by its users and smart contracts instead of an intermediary figure or centralized institution.

i.e. Uniswap, 1inch, Sushiswap
ERC - Ethereum Request for Comments (noun)

The standard smart contract outline on which Ethereum-based smart contracts are built.

ERC-20 (noun)

The Ethereum token standard, providing a standardized smart contract structure for fungible tokens.

Ethereum (noun)

A public blockchain serving as the foundation for decentralized applications. Ethereum is a turing complete language, allowing for users to write and deploy complex, self-executing smart contracts which live on the blockchain.

FOMO - Fear Of Missing Out (noun)

A feeling of anziety, stemming from missing out on an opportunity. In investing, this usually coincides with investors buying an asset after it has already seen a considerable increase in price, hoping to get in and out before a pullback occurs. This is known as “FOMOing in” or “aping in.”

Fractionalize (verb)

The process of locking an NFT into a smart contract, and then dividing it into smaller parts which are issued as fungible tokens. This lowers the price of ownership and allows artwork and other digital assets to be owned by a community.

Fungible (adjective)

Interchangeable; exchangeable with something else of the same kind.

See also: non-fungible (antonym)
Gas (noun)

A fee paid by a user to conduct a transaction or execute a smart contract on the Ethereum blockchain. This fee is dependent upon the transaction’s complexity as well as the current demand on the network.

ICO - Initial Coin Offering (noun)

The selling of tokens to the public in order to raise capital for a crypto-based project . ICOs are a crowdfunding approach, similar to a traditional company’s IPO.

Market Cap (noun)

The total value of an asset based on its current market price. A cryptocurrency’s market cap is found by multiplying the price of a single coin by its circulating supply.

Metaverse (noun)

A theoretical or emergent networked online space with digitally persistent environments that people inhabit, as avatars, for synchronous interactions and experiences, accessing the shared virtual space through virtual reality, augmented reality, game consoles, mobile devices, or conventional computers.

Mining (verb)

In a Proof of Work system, this is the process of verifying transactions, organizing them into blocks, and then adding blocks to the blockchain. Participants who perform this process are called miners.

Minting (verb)

The process of validating information, such as domain ownership, and registering that onto the blockchain.

NFT - Non-fungible token (noun)

A digital certificate of authenticity used to assign and verify ownership of a unique digital or physical asset. Unlike fungible tokens, NFTs are not interchangeable with one another.

See also: ERC-721, non-fungible
NFT Domains (noun)

Domain names minted on the blockchain which allow people to govern their own data, set their Web3 username, take control of their digital worlds, and harness the power of the internet.

Non-fungible (adjective)

Unique; not interchangeable.

See also: NFT
Private Key (noun)

An alphanumeric passcode required to withdraw assets from a blockchain wallet and authorize digital transactions. Because these private keys are long and difficult to memorize, wallets will generally associate them with a seed or recovery phrase that is easier to remember.

See also: public key, seed phrase
Potentially Promising (adjective)

First used by Elon Musk to refer to planned upgrades to Dogecoin. Referring to something as being potentially promising quickly caught on, being used both sarcastically and in a serious manner, albeit tongue-in-cheek.

PoS - Proof of Stake (noun)

A consensus mechanism that requires nodes, called validators, to stake a set amount of cryptocurrency on the blockchain in order to verify transactions and mint blocks. If a validator approves fraudulent transactions, then a portion of their stake will be slashed.

See also: slash
PoW - Proof of Work (noun)

A consensus mechanism that requires miners to complete complex mathematical puzzles in order to verify transactions and mint blocks. When a miner correctly solves a puzzle, they gain access to mint the next block and receive the corresponding block reward and transaction fees.

Protocol (noun)

The foundational software layer of a program. Protocol has become a general term used to refer to both layer 1 blockchain networks and the layer 2 applications built on top of them — Bitcoin, Ethereum, Uniswap, and Lightning Network can all be considered protocols.

Public Key (noun)

Uses to point to your wallet address, this is an alphanumeric code that serves as the address for a blockchain wallet, similar to a bank account number. Other users can send digital assets to your wallet via your public key, but only you can access your wallet’s contents by using the corresponding private key.

Pump and dump (noun)

A scheme where a cryptocurrency or other asset is hyped up, leading many to buy into it, raising its price. Those who did the hyping then sell their holdings of the asset as the price rises for a short period of time. This then leads to a sharp selloff where anyone who did not sell suffers a loss.

Rub pull (noun, verb)

A scam maneuver where a crypto project takes the funds that have been invested into its protocol and runs. An inside job pump-and-dump, if you will. A rug pull can also occur in assets with highly centralized ownership. If someone is able to sell a large portion of the circulating supply at once, this rapidly increases the supply, which can cause the price of the asset to plummet.

Rollup (noun)

A scaling solution that aims to improve transaction throughput and decrease fees by batching multiple transactions off-chain and then submitting them to the main chain as a single transaction.

Smart-Contract (noun)

Self-executing code deployed on a blockchain. Smart contracts allow transactions to be made without an intermediary figure and without the parties involved having to trust one another.

Stablecoin (noun)

A token with its value pegged to another asset. Stablecoins are usually backed by a fiat currency, like the US dollar, but can also be pegged to physical assets like precious metals, or even other cryptocurrencies like Bitcoin.

i.e. USDT, Dai, USDC
Token (noun)

Unlike a coin, a token is a digital asset created on an existing blockchain. Tokens can be used to represent digital and physical assets, or used to interact with dapps.

Transaction (noun)

Data written to a blockchain. New transactions are verified by nodes on the network and then broadcasted to other nodes. Once enough nodes have verified the transaction, it is considered valid and added to a block.

Wallet (noun)

A software application or hardware device used to store the private keys to blockchain assets and accounts. Unlike a traditional wallet, a blockchain wallet does not actually store the coins or tokens themselves. Instead, they store the private key that proves ownership of a given digital asset.

i.e. Metamask, Coinbase Wallet, Ledger, Trezor
Wallet Address (noun)

Also known as a public key, this is an alphanumeric code that serves as the address for a blockchain wallet, similar to a bank account number. Other users can send digital assets to your wallet via your public key, but only

Web1 (noun, adjective)

The first iteration of the web, commonly referred to as the “read-only web.” Web1 was characterized by static websites that displayed information. There was little to no user interaction or user-generated content.

Web2 (noun, adjective)

Starting in the 90s, the “read-write web” is characterized by user-generated content and improved user interfaces. This led to the creation of blogs and social media platforms, as well as sites like Wikipedia and YouTube. Web2 placed more emphasis on user experience and interoperability between different applications and websites, giving us the vast network of connected websites and resources that we are familiar with today.

Web3 (noun, adjective)

The next iteration of the web being ushered in as we speak, which leverages blockchain technology, open-source applications, and the decentralization of data and information. Web3 aims to remove control of the web from monopolistic tech companies, and return ownership of data and content to its users. Also referred to as the “read-write-trust web.”


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